festpark.de has been collecting funny sayings and poems on different topics for over 15 years. What once has been an institution in its field took hard hits from facebook, pinterest and the likes. It lacked structure, the ability for search and the support for mobile devices.
To plan the future we looked at the past, analyzed data going back to 2002 and summed it up. With the knowledge about visitors, referers, issues and content we took to conception.