Due to last-minute changes in the licensing model, the IFAA was forced to present a responsive website that would excite the fitness world in just under two weeks with the turn of the year.
We were made somewhat easier by an extremely agile launch dramaturgy that involved first publishing a countdown for a few days, then the basic site, and finally a daily expansion of content.
The result was a small construction kit, with which the IFAA will be able to independently publish small focused websites on its diverse sports and fitness program in the future.