No matter the industry or the geographic origin, economic activity uses resources. This applies to everybody from the knowledge sector jobs to heavy industry. We depend on a healthy nature which we ignorantly take for granted.
In the face of scarce drinking water, contaminated grounds, polluted seas or poisonous air we should have known better long ago. Nature provides us with vital resources on a day-to-day basis which we ungratefully destroy or waste in return.
Giving back is long overdue—but one percent of our annual sales is only a small compensation. Even though you can not buy back destroyed ecosystems it is a start.
Hence we support the onepercentfortheplanet.org initiative—a worldwide network of companies that annually donate one percent of their sales to support small or big charitable organizations to make the world a little bit better.